The initiation of coverage by a major analyst firm like Evercore ISI Group typically brings increased attention to a stock. An In-Line rating indicates that the analyst believes the stock is valued appropriately relative to its current price, suggesting no significant short-term price movement. The set price target of $100 provides a benchmark for investors, but since it's an initiation rather than an upgrade or downgrade, the immediate impact might be moderate. The confidence in this analysis is high due to the direct mention and specific details provided.