Marvel Rivals Creators Were Banned From Making Negative Reviews, NetEase Apologizes
Portfolio Pulse from Franca Quarneti
NetEase Inc issued an apology for the 'excessively restrictive terms' in the Marvel Rivals game content creator contracts, which banned creators from making negative reviews. The backlash came to light after streamer Brandon Larned criticized the clause. NetEase plans to revise the contract to support creators' freedom of expression better.
May 13, 2024 | 8:03 pm
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NEUTRAL IMPACT
NetEase's apology and commitment to revise the restrictive contract terms for Marvel Rivals may mitigate the negative backlash and support the game's anticipation. However, the initial controversy could impact investor sentiment short term.
While the apology and corrective action by NetEase may help in recovering the company's image and the game's anticipation among the gaming community, the initial negative publicity could temporarily affect investor sentiment. The impact is considered neutral short term as the market digests the company's response and its effects on Marvel Rivals' success.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90