By hosting GoPro's expanded retail presence, including new product displays and marketing initiatives, Best Buy is likely to enhance the shopping experience for its customers, potentially increasing store traffic and sales. This collaboration with a popular brand like GoPro could attract more customers to Best Buy stores, benefiting its short-term financial performance.

The expansion of GoPro's retail presence at Best Buy, a major electronics retailer, with enhanced product displays and marketing efforts, is directly aimed at increasing product visibility and sales. This strategic move is likely to attract more customers and boost GoPro's revenue in the short term, given Best Buy's significant consumer electronics market share.