Sportradar's Alpha Odds Drives 15% Profit Surge for Sportsbooks During UEFA Matches, Eyes Bigger Gains for Euro 2024
Portfolio Pulse from Benzinga Newsdesk
Sportradar's Alpha Odds technology, leveraging AI for personalized odds, increased sportsbook profits by 15% during UEFA European Championship Qualifying Matches. With the UEFA Euro 2024 expected to generate over €62.2 billion in betting turnover, Alpha Odds is positioned to further enhance profitability for operators by offering more accurate game event predictions and risk management.
May 13, 2024 | 7:19 am
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Sportradar's Alpha Odds technology significantly increased sportsbook profits by 15% during UEFA matches, indicating a strong performance and potential for further growth during Euro 2024.
The successful deployment of Alpha Odds technology during UEFA matches, resulting in a 15% profit increase for sportsbooks, demonstrates Sportradar's strong position in the sports betting technology market. With the anticipation of Euro 2024 generating significant betting turnover, Sportradar's innovative solutions are likely to see increased adoption, driving revenue growth and potentially boosting SRAD's stock price in the short term.
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