Restaurant Brands International shares are trading lower on reports McDonald's is seeking franchisee approval for a $5 meal deal.
Portfolio Pulse from Benzinga Newsdesk
Restaurant Brands International (QSR) shares are trading lower following reports that McDonald's is seeking franchisee approval for a competitive $5 meal deal. This move by McDonald's could potentially draw customers away from Restaurant Brands International's chains, impacting their sales and market share.
May 10, 2024 | 4:30 pm
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Restaurant Brands International's stock is trading lower due to McDonald's plans for a $5 meal deal, which could attract customers away from QSR's brands, potentially affecting its sales and market share.
The introduction of a competitive pricing strategy by McDonald's directly threatens Restaurant Brands International by potentially drawing customers away from its brands. This could lead to a decrease in sales and market share for QSR, justifying the negative short-term impact on its stock price.
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