Inspired Entertainment Launches NBA Re-Play Virtual Sports Product On Greece With OPAP
Portfolio Pulse from Benzinga Newsdesk
Inspired Entertainment, Inc. has launched its NBA Re-Play virtual sports product in Greece in partnership with OPAP, a leading Greek betting and lottery company. This move marks a significant expansion of Inspired Entertainment's virtual sports offerings and its presence in the European betting market. The NBA Re-Play product allows users to bet on simulated NBA games using historical NBA game footage, providing a unique betting experience. This launch is expected to enhance the company's revenue streams and strengthen its position in the virtual sports sector.
May 10, 2024 | 11:03 am
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The launch of NBA Re-Play in Greece with OPAP represents a strategic expansion for Inspired Entertainment into the European virtual sports betting market, potentially boosting its revenue and market share.
The introduction of a new product, especially in a growing market like virtual sports betting, is typically seen as a positive development for a company. This expansion into Greece, leveraging the popular NBA brand, could attract significant user interest and betting volume, leading to increased revenues for Inspired Entertainment. The partnership with OPAP, a major player in the Greek betting market, further enhances the potential success and market penetration of the NBA Re-Play product.
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