Apple Says Sorry And Pulls Controversial iPad Pro 'Crush' Ad From TV: 'We Missed The Mark With This Video'
Portfolio Pulse from Ananya Gairola
Apple Inc. has apologized and withdrawn a controversial TV ad for its new iPad Pro, titled 'Crush', after receiving criticism for its portrayal of technology overpowering human creativity. The ad, which showed creative tools being destroyed by an industrial crusher, leaving only the iPad Pro, was intended to highlight the device's creative potential. Despite the backlash, the ad remains available online. Apple's iPad sales are expected to increase this year, although predictions suggest a decline in 2025. The new iPad Pro features an M4 chip and OLED display, and the iPad Air 6 has been updated with two screen sizes.
May 10, 2024 | 2:31 am
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Apple Inc. has pulled its 'Crush' ad for the iPad Pro following criticism, apologizing for the message it conveyed. The controversy may affect public perception but is unlikely to impact long-term sales, with the iPad Pro and iPad Air 6 expected to perform well in the market.
While the withdrawal of the 'Crush' ad and the subsequent apology from Apple could temporarily affect the company's image, the impact on AAPL stock is likely to be neutral in the short term. The controversy surrounding the ad does not directly affect the financial performance or the innovative aspects of the products themselves, which are expected to drive sales. Furthermore, Apple's quick response to feedback by pulling the ad demonstrates adaptability and responsiveness to consumer sentiment, potentially mitigating negative impacts.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100