"Apple Apologizes For iPad 'Crush' Ad That 'Missed The Mark'; Says 'We're Sorry' After Its Ad Was Seen As Dismissive By The Creatives Apple Typically Tries To Court" - The Verge
Portfolio Pulse from Benzinga Newsdesk
Apple has issued an apology for its iPad Pro 'Crush' advertisement, which was criticized by the creative community for being dismissive. The ad, intended to highlight the iPad Pro's capabilities, was seen as undermining creativity by flattening creative tools under a hydraulic press. Apple's VP of marketing, Tor Myhren, acknowledged the misstep, emphasizing the company's commitment to supporting creatives. The controversy arose shortly after the introduction of the M4-powered iPad Pro, Apple's thinnest product.
May 09, 2024 | 10:38 pm
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NEGATIVE IMPACT
Apple's apology for the iPad Pro 'Crush' ad reflects a misstep in marketing strategy, potentially impacting its brand perception among the creative community.
The apology from Apple for the iPad Pro advertisement suggests a significant misjudgment in their marketing approach, particularly given the company's reliance on the creative community as a key consumer base. This incident could lead to short-term negative sentiment towards Apple's brand, potentially affecting consumer loyalty and sales of the new iPad Pro. The company's quick response to apologize indicates an attempt to mitigate the damage, but the impact on brand perception and the reception of the iPad Pro in the creative community remains uncertain.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90