More Money, More Streams: Netflix, Disney+, AppleTV+ And Hulu See Higher Usage Among Wealthier Americans
Portfolio Pulse from Chris Katje
A new survey reveals that wealthier Americans are more likely to subscribe to multiple streaming platforms, with Netflix, Disney+, and Hulu leading in popularity across different income levels. Netflix Inc (NFLX) and The Walt Disney Company (DIS) reported significant subscriber growth, with other companies like Comcast Corporation (CMCSA), Roku Inc (ROKU), Spotify Technology (SPOT), Sirius XM Holdings (SIRI), and Apple Inc (AAPL) also seeing varied levels of usage among income groups. The survey highlighted the disparities in platform usage across income levels and the trend of media companies offering bundles to address the challenge of platform proliferation.
May 09, 2024 | 7:51 pm
News sentiment analysis
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NEGATIVE IMPACT
Sirius XM's Pandora platform trails behind Spotify in popularity among middle-income earners, suggesting challenges in the music streaming market.
Pandora's lower popularity compared to Spotify among middle-income earners could indicate a need for strategic adjustments to regain market share.
CONFIDENCE 75
IMPORTANCE 55
RELEVANCE 55
NEUTRAL IMPACT
AppleTV+ shows a significant gap in usage across income levels, with higher appeal to high-income earners, possibly due to its newer platform status and smaller content library.
AppleTV+'s wider gap in usage suggests its appeal is more niche, potentially limiting its subscriber growth compared to more established platforms.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Comcast's Peacock platform shows almost equal usage among middle and high-income Americans, indicating a broad appeal.
Peacock's consistent usage across income levels suggests a stable subscriber base, though not leading in growth like Netflix or Disney+.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 70
NEUTRAL IMPACT
Roku sees higher usage among lower-income earners, suggesting its platform's appeal to a cost-conscious audience.
Roku's popularity with lower-income earners highlights its position in the market as an affordable option, though it faces stiff competition.
CONFIDENCE 75
IMPORTANCE 65
RELEVANCE 65
POSITIVE IMPACT
The Walt Disney Company added 6.3 million Disney+ Core subscribers in Q2, reaching 117.6 million total, with Hulu also showing strong popularity.
Disney's subscriber growth for Disney+ and Hulu's popularity, especially among middle-income earners, underscore its competitive edge in the streaming market.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 85
POSITIVE IMPACT
Netflix leads in subscriber growth, adding 9.33 million paid net new subscribers in Q1, reaching 269.60 million total.
Netflix's significant subscriber growth and popularity across all income levels indicate a strong market position and potential for continued revenue growth.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 90
POSITIVE IMPACT
Spotify beats Pandora in popularity among middle-income earners, showcasing its strength in the music streaming sector.
Spotify's lead over Pandora among middle-income earners indicates its stronger brand and content offering in the competitive music streaming market.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60