Gen Z 'Really Loves Chatting Versus Calling', Says Affirm's CEO, Highlights Potential Cost-Saving Benefits Of AI
Portfolio Pulse from Benzinga Neuro
Affirm Holdings Inc's CEO, Max Levchin, highlighted the company's heavy investment in AI chatbots, favored by Gen Z for customer service, during an earnings call. Levchin noted the chatbots' popularity for quick queries and their role in scaling customer service efficiently. He also mentioned a successful test of an AI-based assistant, resulting in less than 40% of users needing human assistance. The move aligns with broader trends of AI integration across sectors to enhance customer service and operational efficiency.
May 09, 2024 | 11:32 am
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Affirm Holdings Inc's focus on AI chatbots for customer service, favored by Gen Z, indicates a strategic move to enhance operational efficiency and customer satisfaction.
Affirm's investment in AI chatbots is directly aimed at improving customer service and operational efficiency, which are critical factors for the company's growth and customer satisfaction. Given the CEO's emphasis on this technology and its successful test, it's likely to have a positive short-term impact on Affirm's stock as it demonstrates innovation and responsiveness to consumer preferences.
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