The partnership with SLS is likely to have a positive short-term impact on Jones Soda Co.'s stock price due to increased brand visibility and engagement with the action sports community. The introduction of 'SLS Futures', a youth development program, further solidifies the company's commitment to nurturing the next generation of skateboarders, potentially leading to increased consumer loyalty and product sales. The strategic alignment with a growing sport like skateboarding, especially following a record-breaking season for SLS, suggests a positive outlook for Jones Soda in terms of marketing and sales opportunities.