The expansion of TEGNA's broadcast partnership with the Indiana Fever to include 11 additional markets significantly increases the company's visibility and potential advertising revenue. Broadcasting 17 games for free over the air in 2024 could attract a larger audience, enhancing viewer engagement and making it an attractive platform for advertisers. This strategic move is likely to have a positive short-term impact on TEGNA's stock as it demonstrates the company's ability to expand its market reach and capitalize on sports broadcasting.