Lucid Group (NASDAQ:LCID) aims to challenge Tesla's market dominance with its upcoming $48K midsize EV, set for a late 2026 release, alongside its current and future models like the Air Pure and Gravity SUV. The company's strategy includes offering vehicles at competitive price points, with the Air Pure starting at $69,900 and the Gravity SUV expected to start under $80,000. Despite a net loss of $680.9 million in Q1 and a per-vehicle loss of over $346,000, Lucid's $5.03 billion liquidity is anticipated to support its operations through the start of Gravity SUV production and into Q2 2025. Lucid's first-quarter deliveries saw a nearly 40% increase year-over-year, contrasting with a 13.3% drop in Tesla Model S sales.