Reported Saturday, NBC Sports To Broadcast Kentucky Derby Until 2032 As Churchill Downs And NBC Extend Longstanding Partnership
Portfolio Pulse from Benzinga Newsdesk
Churchill Downs Incorporated (NASDAQ:CHDN) has extended its partnership with NBC Sports to broadcast the Kentucky Derby on NBC and Peacock through 2032. This agreement continues a relationship that began in 2001, marking NBC as the first media company to present the event for over three decades.
May 06, 2024 | 7:32 am
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Churchill Downs Incorporated extends its broadcasting partnership with NBC Sports for the Kentucky Derby through 2032, reinforcing its long-term media strategy.
The extension of the partnership with NBC Sports is likely to have a positive impact on CHDN's stock in the short term due to the continued visibility and prestige associated with the Kentucky Derby. This deal ensures a stable and potentially lucrative revenue stream from broadcasting rights, which can positively influence investor sentiment.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100