Apple Should Turn This Device Into Laptop Replacement, Says Mark Gurman: 'The Days Of Purposely Holding Back The iPad Need To End'
Portfolio Pulse from Ananya Gairola
Bloomberg columnist Mark Gurman suggests Apple Inc. should make the iPad a genuine laptop replacement, arguing that the company has been holding back the device's potential. With new iPads set to launch, including models with M4 and M2 chips, Gurman believes Apple should enhance the iPad's capabilities to match those of a laptop, especially in multitasking and hardware, to revitalize its appeal.

May 06, 2024 | 3:03 am
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Apple Inc. is advised by Mark Gurman to evolve the iPad into a real laptop alternative, potentially affecting its product strategy and market positioning.
Gurman's suggestion for Apple to enhance the iPad's capabilities could lead to a significant shift in product strategy, potentially increasing the iPad's appeal and market share. Given the timing with new iPad launches, this could positively impact AAPL's stock in the short term as investors anticipate increased sales and market penetration.
CONFIDENCE 75
IMPORTANCE 80
RELEVANCE 90