Elon Musk Impressed By Tesla Cybertruck's World War 2 Inspired Wrap: 'Cool'
Portfolio Pulse from Anan Ashraf
Elon Musk praised a Tesla Cybertruck wrap inspired by the World War 2 P-51 Mustang Bomber, designed by Unplugged Performance for entrepreneur Alejandro Salomon. The custom wrap, featuring hand-drawn details and complemented with 20-inch UP-03 Beadlock wheels and BFG KO3 tires, was highlighted near Tesla's design center. Tesla offers its own wraps through its online shop, with prices ranging from $5000 to $6500, while third-party customizers provide more personalized options.
May 04, 2024 | 2:52 am
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Elon Musk's endorsement of a custom Tesla Cybertruck wrap could enhance Tesla's brand image and potentially increase interest in Tesla's customization options, including its own wrap offerings.
Elon Musk's public approval of a custom wrap for the Tesla Cybertruck, especially one that pays homage to a historical fighter plane, could serve to enhance Tesla's brand image as innovative and flexible to customer customization desires. This might lead to increased interest in Tesla's own wrap offerings and potentially drive sales, both of the Cybertruck and its customization options. However, the direct impact on stock price may be moderate, as this is a single instance of customization and not indicative of a broader strategic shift.
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