Here's How Much A Super Bowl LIX Commercial Will Cost, How Fox Corporation Stock Could Benefit
Portfolio Pulse from Chris Katje
Fox Corporation is set to air Super Bowl LIX on Feb. 9, 2025, charging a minimum of $7 million for a 30-second ad, up from last year's rate by Paramount Global. The increase follows record viewership and ad sales for recent Super Bowls. Fox's upfront event on May 13 may reveal more on ad pricing and packages. The company, which saw $600 million in revenue from the 2023 Super Bowl, aims to leverage the event to boost ad commitments for Fox Sports and Tubi. However, under a new media rights deal, Fox will not air the Super Bowl again until 2029 and 2033, with ABC/ESPN joining the rotation.
May 03, 2024 | 8:32 pm
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POSITIVE IMPACT
Fox Corporation is charging $7 million for 30-second Super Bowl LIX ads, aiming to capitalize on record viewership and ad sales. The event is expected to boost ad commitments for Fox Sports and Tubi.
Given the record viewership of recent Super Bowls and the high demand for ad slots, Fox Corporation's decision to increase ad rates for Super Bowl LIX could significantly boost its advertising revenue. The event's historical performance and the strategic pricing suggest a positive short-term impact on FOX's stock, especially with the upfront event potentially revealing more lucrative ad packages.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Fox Corporation is charging $7 million for 30-second Super Bowl LIX ads, aiming to capitalize on record viewership and ad sales. The event is expected to boost ad commitments for Fox Sports and Tubi.
Given the record viewership of recent Super Bowls and the high demand for ad slots, Fox Corporation's decision to increase ad rates for Super Bowl LIX could significantly boost its advertising revenue. The event's historical performance and the strategic pricing suggest a positive short-term impact on FOXA's stock, especially with the upfront event potentially revealing more lucrative ad packages.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100
NEUTRAL IMPACT
Walt Disney Co's ABC/ESPN will join the Super Bowl broadcasting rotation, expanding the competitive landscape for future Super Bowl ad sales.
The inclusion of ABC/ESPN in the Super Bowl broadcasting rotation marks a significant shift in the competitive landscape, potentially impacting future advertising sales strategies for all involved networks, including Disney. While this development does not directly affect Disney's short-term stock performance, it positions the company as a key player in future Super Bowl broadcasts and related advertising revenue opportunities.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 70
NEUTRAL IMPACT
Paramount Global previously charged $6.5 to $7 million for Super Bowl ads, indicating a competitive pricing strategy in the industry.
Paramount Global's previous Super Bowl ad pricing provides context for Fox Corporation's current rates, indicating a competitive and evolving market for Super Bowl advertising. While not directly impacting PARA's short-term stock performance, it highlights the industry's pricing trends and Paramount's role in setting benchmarks.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Paramount Global previously charged $6.5 to $7 million for Super Bowl ads, indicating a competitive pricing strategy in the industry.
Paramount Global's previous Super Bowl ad pricing provides context for Fox Corporation's current rates, indicating a competitive and evolving market for Super Bowl advertising. While not directly impacting PARAA's short-term stock performance, it highlights the industry's pricing trends and Paramount's role in setting benchmarks.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50