Choice Hotels International, Inc. (NYSE:CHH) announced the relaunch of Park Inn by Radisson during its 68th Annual Convention. This move, following the acquisition of Radisson Hotels Americas in 2022, aims to reposition Park Inn into the premium value conversion space, targeting younger, value-conscious travelers. The relaunch emphasizes a guest experience filled with color, connectivity, and convenience, offering features like fast Wi-Fi, smoke-free environments, and grab & go breakfast options. The first contract under the relaunched brand has been awarded in San Antonio, Texas, with high interest for future expansion. Choice Hotels now leverages its global reservation channels and franchisee support for the Radisson Hotels Americas brands, enhancing digital traffic and bookings while reducing OTA fees. Park Inn by Radisson will also integrate into the Choice Privileges rewards program, offering points that can be redeemed at over 7,000 Choice-branded hotels.