VerticalScope Partners With The Trade Desk To Integrate OpenPass And OpenPath
Portfolio Pulse from Benzinga Newsdesk
VerticalScope has partnered with The Trade Desk to integrate OpenPass and OpenPath into its platform, enhancing user authentication and advertiser access. This collaboration will allow VerticalScope's 65 million users to securely sign on across over 1,200 communities, while providing advertisers a direct path to its premium platform. The integration aims to improve the monetization of content, ensure user privacy, and streamline the digital media-buying process.
May 01, 2024 | 10:20 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
The Trade Desk's partnership with VerticalScope to integrate OpenPass and OpenPath could enhance its market position by providing secure authentication and direct advertiser access to a large user base.
The Trade Desk's integration with VerticalScope through OpenPass and OpenPath is likely to enhance its attractiveness to advertisers by offering secure, authenticated user environments and a direct connection to a premium platform. This could lead to increased ad spend on The Trade Desk's platform, positively impacting its stock in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90