Advantage Solutions Reports Sale Of Digital Marketing Agency Adlucent To BarkleyOKRP; Terms Not Disclosed
Portfolio Pulse from Benzinga Newsdesk
Advantage Solutions has sold its digital marketing agency, Adlucent, to BarkleyOKRP. The terms of the sale were not disclosed.

May 01, 2024 | 9:10 pm
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Advantage Solutions has completed the sale of Adlucent to BarkleyOKRP, although the financial terms of the deal were not revealed.
The sale of a subsidiary like Adlucent could have various impacts on Advantage Solutions' financials and strategic positioning. However, without details on the terms, it's challenging to predict the exact financial impact. This transaction could be part of a strategic refocus or a move to streamline operations, but without further details, the short-term impact on ADV's stock price is considered neutral.
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