EXCLUSIVE: Kentucky Derby Fans Can Score $100K Prize With Web3-Powered SuperFecta Scratch-Off
Portfolio Pulse from Chris Katje
Photo Finish LIVE, a virtual horse racing game, announced a SuperFecta Scratch-Off event for the 150th Kentucky Derby, offering a $100,000 prize. Tickets are minted on the Base Network, supported by Coinbase Global. The event, in partnership with Churchill Downs, aims to attract new fans to horse racing, leveraging web3 technology. Over 26,000 of the 116,280 tickets have been claimed. NBC and Peacock, owned by Comcast Corporation, will broadcast the race.
May 01, 2024 | 8:38 pm
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Churchill Downs partners with Photo Finish LIVE for the Kentucky Derby, aiming to attract a younger audience through web3 technology.
The partnership with Photo Finish LIVE and the introduction of a SuperFecta Scratch-Off event directly involve Churchill Downs, potentially increasing its visibility and attracting a younger demographic. This innovative approach could positively impact CHDN's stock in the short term by enhancing its brand and potentially increasing viewership and engagement for the Kentucky Derby.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Comcast Corporation, through NBC and Peacock, will broadcast the 150th Kentucky Derby, potentially increasing viewership due to the SuperFecta Scratch-Off event.
As the broadcaster of the Kentucky Derby, Comcast Corporation stands to benefit from increased interest and viewership driven by the SuperFecta Scratch-Off event and the partnership between Churchill Downs and Photo Finish LIVE. The innovative approach to engaging a younger audience could lead to higher ratings for NBC and Peacock, positively impacting CMCSA's stock in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Coinbase Global supports the SuperFecta Scratch-Off event through its Base Network, highlighting its investment in Third Time Entertainment and integration with Coinbase Wallet.
Coinbase Global's involvement in the SuperFecta Scratch-Off event through the Base Network and as an investor in Third Time Entertainment directly ties COIN to this innovative web3 initiative. The use of Coinbase Wallet for minting tickets and the potential to attract a new audience to the Kentucky Derby could positively influence COIN's stock in the short term by demonstrating the company's active participation in and support for web3 applications.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80