Setback For Novo Nordisk? Denmark Shifts Prescription Guidelines, Favoring Cost-Effective Alternatives For Ozempic
Portfolio Pulse from Benzinga Neuro
Denmark's healthcare authority has decided to prioritize prescribing less expensive drugs over GLP-1 drugs like Novo Nordisk's Ozempic for type 2 diabetes patients. This decision, aimed at cost-effectiveness, could lead to nearly half of all current GLP-1 drug users switching to cheaper alternatives, despite the popularity of drugs like Ozempic for their weight-loss benefits. The change will take effect from Nov. 25, impacting Novo Nordisk's (NYSE:NVO) market for Ozempic and Rybelsus, as well as Eli Lilly's Trulicity.
May 01, 2024 | 2:44 pm
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Denmark's new prescription guidelines favoring cheaper diabetes drugs over GLP-1 options like Ozempic could negatively impact Novo Nordisk's sales in the region.
The decision by Denmark's healthcare authority to prioritize cheaper diabetes drugs over GLP-1 drugs directly impacts Novo Nordisk's Ozempic and Rybelsus, potentially reducing their market share and sales in Denmark. Given the popularity of Ozempic for weight loss and its significant prescription numbers, any shift towards cheaper alternatives could materially affect Novo Nordisk's revenue from these products in the Danish market.
CONFIDENCE 75
IMPORTANCE 80
RELEVANCE 90