Integral Ad Science Announces Integration With Roblox
Portfolio Pulse from Benzinga Newsdesk
Integral Ad Science (IAS) has announced an integration with Roblox, aiming to enhance advertising safety and effectiveness on the Roblox platform. This partnership will leverage IAS's technology to provide advertisers with improved tools for ad verification and optimization on Roblox, a popular online gaming platform.
May 01, 2024 | 1:21 pm
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The integration with IAS could enhance Roblox's attractiveness to advertisers by offering better ad safety and effectiveness, potentially increasing ad revenue.
By integrating IAS's ad verification and optimization technology, Roblox can offer advertisers a safer and more effective advertising environment. This is likely to attract more advertisers to the platform, increasing ad revenue and positively impacting Roblox's financial performance in the short term.
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