Kraft Heinz and TGI Fridays Announce New Perpetual Licensing Deal To Sell TGI Fridays Branded Frozen Appetizers In Retail; Terms Not Disclosed
Portfolio Pulse from Benzinga Newsdesk
Kraft Heinz and TGI Fridays have entered into a new perpetual licensing deal, allowing Kraft Heinz to sell TGI Fridays branded frozen appetizers in retail locations. This agreement replaces a previous limited duration arrangement and grants Kraft Heinz an exclusive perpetual license to offer restaurant-quality frozen snacks and appetizers at retail outlets. The financial terms of the deal were not disclosed.
May 01, 2024 | 12:21 pm
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Kraft Heinz secures an exclusive perpetual licensing deal with TGI Fridays to sell branded frozen appetizers in retail, enhancing its product lineup.
The perpetual licensing deal with TGI Fridays allows Kraft Heinz to expand its product offerings in the frozen appetizer segment, potentially increasing its market share and revenue in the retail sector. The exclusivity of the deal suggests a competitive advantage over other food companies, likely leading to positive investor sentiment and a potential short-term uplift in KHC's stock price.
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