McDonald's Tries Out Bigger Burger To Boost Sluggish Sales
Portfolio Pulse from Benzinga Neuro
McDonald's Corp. (NYSE:MCD) is testing a larger burger in select global markets as part of its growth strategy focusing on the core menu to boost sales. This initiative follows a reported 4.6% year-on-year increase in first-quarter sales to $6.17 billion, surpassing analyst estimates. The move aims to address a slowdown in demand, especially in the U.S., and compete with rising menu prices in California due to minimum wage increases.
May 01, 2024 | 11:12 am
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McDonald's is introducing a larger burger in select markets globally to rejuvenate sales amid a demand slowdown, especially in the U.S.
The introduction of a larger burger by McDonald's is a direct attempt to innovate its core menu and attract customers, aiming to boost sales. Given the positive reception of past menu innovations and a reported increase in sales, this move is likely to have a favorable short-term impact on MCD's stock. However, the actual impact will depend on customer reception and the effectiveness of the rollout in targeted markets.
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