Ryan Reynolds, Rob McElhenney Buy Another Soccer Team: Can Dynamic Duo Turn Around Mexico Club?
Portfolio Pulse from Chris Katje
Ryan Reynolds and Rob McElhenney have acquired a stake in the Mexican soccer team Necaxa, adding to their sports assets following their purchase of Wrexham FC. The deal's terms were not disclosed, but the investment is considered significant. This move comes after their successful acquisition and promotion of Wrexham FC, which led to the award-winning docuseries 'Welcome to Wrexham' aired by FX, a Walt Disney Co unit. Necaxa, valued at around $200 million in 2022, has struggled in recent years but could see a resurgence with new celebrity ownership. The team's media rights in the U.S. are currently held by Univision, owned by TelevisaUnivision, with Grupo Televisa being the largest holder.
April 30, 2024 | 6:05 pm
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POSITIVE IMPACT
Walt Disney Co, through its FX unit, aired the 'Welcome to Wrexham' docuseries, showcasing Reynolds and McElhenney's previous soccer team acquisition. With two seasons aired and a third on the way, the series has won five Emmy Awards.
The success of the 'Welcome to Wrexham' series on FX, evidenced by its Emmy wins and the announcement of a third season, could positively impact Disney's brand and potentially its stock in the short term by attracting more viewers and subscribers to FX.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Grupo Televisa, as the largest holder in TelevisaUnivision, owns the U.S. media rights to Necaxa through Univision. The acquisition of Necaxa by Reynolds and McElhenney could increase the team's visibility and potentially its value in media rights negotiations.
Given the potential for increased attention and success of Necaxa under its new celebrity ownership, Grupo Televisa could see a positive impact on its valuation of media rights and negotiations for future deals, benefiting from heightened interest in the team.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 60