THC Beverage Sector Is 'Probably Bigger Than We Realize,' Say Industry Experts And It's Not Too Late To Get In
Portfolio Pulse from Nina Zdinjak
The THC beverage sector is expected to grow from $180 million in 2021 to $500 million by 2026. Industry experts at the Benzinga Cannabis Capital Conference discussed the sector's growth, regulatory landscape, and its potential as an alcohol substitute. Key insights include the differentiation between hemp and marijuana, the importance of distribution channels, and the emerging consumer base of canna-curious individuals. Target (NYSE:TGT) was mentioned as now taking adaptogenic mushrooms, highlighting the broader acceptance and potential for growth in the cannabis-related product market.

April 30, 2024 | 4:42 pm
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Target is mentioned as now taking adaptogenic mushrooms, indicating an openness to cannabis-related products and potentially signaling a broader market acceptance.
Target's involvement with adaptogenic mushrooms suggests a growing acceptance of cannabis-related products in mainstream retail, which could lead to increased consumer interest and market growth. This move might indirectly benefit Target by positioning it as a forward-thinking retailer in the wellness and alternative products space, potentially attracting a new customer segment interested in cannabis and wellness products.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50