The extension of the partnership with Houston Dynamo FC into the 2024 season allows Verizon to maintain and potentially enhance its brand visibility and engagement with a dedicated fan base through soccer. This strategic marketing move could positively influence Verizon's brand perception and customer loyalty in the short term, especially among soccer fans. The specific mention of branded events and activations suggests a proactive approach to leveraging this partnership, which could lead to increased brand exposure and potentially positive impacts on customer engagement and loyalty.