Plex Partners With T-Mobile, To Expand Its Connected TV Reach
Portfolio Pulse from Benzinga Newsdesk
Plex, an independent streaming media company, announced a partnership with T-Mobile (NASDAQ:TMUS) to expand T-Mobile's connected TV inventory and innovate on mobile-CTV connections. This partnership aims to leverage T-Ads insights and audience data to bring relevant ads to customers on Plex, which reaches over 22 million monthly active users globally. Plex offers the most extensive FAST channel lineup worldwide, with over 800 free channels in the U.S., enhancing T-Mobile customers' access to free entertainment.
April 30, 2024 | 1:32 pm
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T-Mobile's partnership with Plex aims to expand its connected TV inventory and use T-Ads insights for targeted advertising, potentially increasing ad revenue and customer engagement.
The partnership with Plex allows T-Mobile to tap into a larger audience base with targeted advertising, leveraging Plex's extensive FAST channel lineup and global reach. This strategic move is likely to enhance T-Mobile's advertising solutions, potentially increasing its ad revenue and improving customer engagement through relevant content delivery.
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