MobileFuse Expands Partnership With LiveRamp, Increases Publisher Fill Rates Over 300%
Portfolio Pulse from Benzinga Newsdesk
MobileFuse and LiveRamp (NYSE: RAMP) have expanded their partnership, significantly increasing publisher fill rates by over 300% through the use of LiveRamp's Authenticated Traffic Solution. This solution leverages first-party data to create authenticated audiences, enabling better monetization in a privacy-centric, cookie-free environment. The partnership highlights MobileFuse's adoption of RampID for in-app advertising, offering diversity across in-app supply and connecting publishers with leading advertisers. The collaboration aims to provide data-driven marketing capabilities and address the challenges of third-party cookie deprecation.
April 30, 2024 | 1:11 pm
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LiveRamp's expanded partnership with MobileFuse through its Authenticated Traffic Solution has led to a significant increase in publisher fill rates, showcasing the effectiveness of its privacy-centric advertising solutions.
The news directly involves LiveRamp and its Authenticated Traffic Solution, which has shown significant success in increasing publisher fill rates. This positive outcome from the partnership with MobileFuse could lead to increased interest and investment in LiveRamp's solutions, potentially boosting its stock price in the short term. The substantial increase in monetization and fill rates when using RampID indicates strong performance and adoption of LiveRamp's technology, which is likely to be viewed positively by investors.
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