Roku And iSpot Announce Streaming Audience Measurement Partnership
Portfolio Pulse from Benzinga Newsdesk
Roku, Inc. (NASDAQ:ROKU) and iSpot.tv have announced an expanded measurement partnership aimed at enhancing ad measurement and optimization for advertisers on the Roku platform. This partnership, described as a first-of-its-kind, will leverage iSpot's Unified Measurement solution and Roku's Advertising Watermark to provide advertisers with accurate metrics on ad reach, frequency, and outcomes. iSpot will become a preferred third-party measurement partner for Roku, gaining access to Roku's exclusive audience information to improve cross-platform audience measurement. The collaboration is expected to benefit the entire streaming TV ad ecosystem by providing more reliable and actionable audience measurement data.
April 30, 2024 | 1:09 pm
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Roku's partnership with iSpot.tv is set to enhance its ad measurement capabilities, potentially attracting more advertisers to its platform by offering improved ad performance metrics and optimization.
The partnership with iSpot.tv directly impacts Roku by potentially increasing its attractiveness to advertisers through better ad measurement and optimization capabilities. This could lead to increased ad revenue for Roku as advertisers seek more efficient and effective ways to reach their target audiences on the platform. The emphasis on accurate and actionable audience measurement data is crucial for advertisers shifting budgets from traditional TV to streaming, indicating a positive outlook for Roku's ad business.
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