NFL Fans Rejoice, Day After Super Bowl Could Be A Holiday: 'We're Looking At How We Continue'
Portfolio Pulse from Chris Katje
NFL Commissioner Roger Goodell discussed potential changes to the NFL schedule, including moving the Super Bowl to align with Presidents' Day weekend, potentially making the day after the Super Bowl a de facto holiday. This move could increase viewership and advertising revenue for the Super Bowl, which is beneficial for companies with media deals with the NFL and sportsbooks. Paramount Global and Fox Corporation, with rights to broadcast the Super Bowl, could see increased advertisement charges due to higher viewership expectations.
April 29, 2024 | 9:51 pm
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Fox Corporation, set to air Super Bowl LVIX in 2025, could also benefit from increased advertisement revenue if the Super Bowl is moved to Presidents' Day weekend.
Fox Corporation, with future broadcasting rights for the Super Bowl, could see a similar increase in advertisement revenue as Paramount Global if the Super Bowl is moved to coincide with a holiday weekend, enhancing viewership and ad sales.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 80
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Paramount Global, with rights to broadcast the Super Bowl, could see increased advertisement revenue due to higher viewership if the Super Bowl is moved to align with Presidents' Day weekend.
Moving the Super Bowl to a holiday weekend could lead to increased viewership and, consequently, higher advertisement charges. As the broadcaster of a recent Super Bowl with record viewership, Paramount Global stands to benefit significantly from this change.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 80