"Peacock Hiking Prices for Second Time In Two Years" - Variety
Portfolio Pulse from Benzinga Newsdesk
NBCUniversal's Peacock is set to increase its subscription prices in July 2024, marking the second price hike in two years. The monthly fee for Peacock Premium will rise to $7.99, and Peacock Premium Plus will increase to $13.99. Annual prices will also go up, with Premium and Premium Plus rising to $79.99 and $139.99, respectively. This move comes as Peacock aims to make its direct-to-streaming business profitable, following a year of significant subscriber growth and the introduction of exclusive content. The service, which now has 34 million subscribers, has refocused its strategy on profitability after initially launching with a free tier to attract users.
April 29, 2024 | 4:34 pm
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Comcast Corporation (CMCSA), the parent company of NBCUniversal, is implementing a price increase for its Peacock streaming service to enhance profitability. This decision follows a significant subscriber growth and the introduction of exclusive content, indicating a strategic shift towards monetizing its streaming platform more effectively.
The price increase for Peacock is a clear strategy by Comcast to improve the profitability of its streaming service. Given the reported subscriber growth and the emphasis on exclusive content, this move could potentially increase revenue per user and overall financial performance. The positive impact on Comcast's stock could be attributed to the expectation of higher revenue streams and a more profitable direct-to-streaming business model.
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