IMAX And SM Cinema Expand Longstanding Partnership With 10 IMAX With Laser Systems In Philippines
Portfolio Pulse from Benzinga Newsdesk
IMAX and SM Cinema have expanded their partnership by agreeing to install 10 IMAX with Laser systems across the Philippines, more than doubling IMAX's presence in the growing Filipino market. This multi-theatre deal signifies a significant investment in the expansion of high-quality cinematic experiences in the region.
April 29, 2024 | 12:32 pm
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The expansion of IMAX's partnership with SM Cinema to install 10 new IMAX with Laser systems in the Philippines is expected to significantly boost IMAX's footprint and market share in the growing Filipino market.
The deal to install 10 new IMAX with Laser systems in the Philippines with SM Cinema is a strategic move that taps into the growing demand for high-quality cinematic experiences in the region. This expansion is likely to attract more moviegoers, increase revenue streams from ticket sales, and enhance IMAX's brand presence and market penetration in the Filipino market. The positive impact on IMAX's stock is anticipated due to the potential for increased earnings and market share in a growing market.
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