'Amazon Prime Acquires NBA Broadcast Rights, Per Sources, Putting Pressure On TNT, NBC' - The Athletic
Portfolio Pulse from Benzinga Newsdesk
Amazon Prime Video is nearing a deal with the NBA to become a primary broadcaster for league games, starting the 2025-2026 season. This deal, expected to last at least a decade, includes significant regular and postseason games. ESPN/ABC is also finalizing a similar long-term agreement, maintaining the Finals broadcast. The negotiations leave Warner Bros. Discovery's TNT Sports and Comcast's NBC competing for the remaining game packages. The NBA aims to incorporate streaming in its broadcasting strategy, impacting traditional broadcasters.
April 26, 2024 | 7:47 pm
News sentiment analysis
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POSITIVE IMPACT
Amazon Prime Video's impending deal with the NBA for broadcasting rights starting the 2025-2026 season positions Amazon as a key player in sports media.
Securing NBA broadcast rights enhances Amazon Prime Video's content offering, likely attracting more subscribers and boosting Amazon's stock in the short term.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
ESPN/ABC, owned by Disney, is finalizing a long-term deal with the NBA to continue broadcasting games, including the Finals.
Disney's ESPN/ABC retaining NBA broadcasting rights, including the Finals, solidifies its position in sports media, potentially boosting Disney's stock.
CONFIDENCE 75
IMPORTANCE 75
RELEVANCE 80
NEUTRAL IMPACT
Comcast's NBC, with its streaming service Peacock, is competing against Warner Bros. Discovery for the last NBA game packages.
NBC's bid for NBA rights could go either way, with potential positive impact if successful, but the outcome remains uncertain, leading to a neutral short-term stock impact.
CONFIDENCE 65
IMPORTANCE 65
RELEVANCE 60
NEGATIVE IMPACT
Warner Bros. Discovery's TNT Sports faces competition from NBC for the remaining NBA broadcast packages.
The uncertainty surrounding TNT Sports' ability to retain NBA rights amidst competition from NBC could negatively impact Warner Bros. Discovery's stock in the short term.
CONFIDENCE 70
IMPORTANCE 70
RELEVANCE 70