PepsiCo Signs Football Star Jack Grealish As Global Brand Ambassador In Multi-year Partnership
Portfolio Pulse from Benzinga Newsdesk
PepsiCo has entered into a multi-year partnership with football star Jack Grealish, making him a global brand ambassador. Eric Melis, VP of Global Brand Marketing at PepsiCo, highlighted Grealish's worldwide recognition for his football skills and his fit with Pepsi's brand ethos of celebrating enjoyment in the game.
April 26, 2024 | 9:03 am
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POSITIVE IMPACT
PepsiCo's partnership with Jack Grealish as a global brand ambassador is expected to enhance its marketing efforts and brand visibility in the sports world.
The partnership with a high-profile football star like Jack Grealish is likely to increase PepsiCo's brand visibility and appeal among sports enthusiasts, potentially leading to positive short-term impacts on its stock price due to enhanced marketing and engagement opportunities.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90