"Warner Bros. Discovery Announces 'Olli,' New First-Party Data Platform Powering Converged Audience Solutions"
Portfolio Pulse from Benzinga Newsdesk
Warner Bros. Discovery (WBD) has launched Olli, a proprietary first-party data platform designed to enhance advertising solutions by integrating data, audience intelligence, and ad tech for seamless campaign planning across its content portfolio. Olli powers WBD's Data-Driven Video offering, enabling precise audience targeting across linear and digital platforms, with early partnerships including OMG, RPA, and Wayfair. The platform aims to optimize media strategies, leveraging partnerships with Snowflake for data security and planned integrations with measurement firms like ABCS Insights and LoopMe.
April 25, 2024 | 3:11 pm
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WBD's launch of Olli, a first-party data platform, signifies a strategic move to enhance advertising efficiency and effectiveness across its portfolio, potentially attracting more partners and advertisers.
The introduction of Olli by WBD represents a significant advancement in advertising technology, offering precise audience targeting and campaign optimization. This could lead to increased advertiser interest and partnerships, enhancing WBD's competitive edge in the media and advertising industry. The early success and partnerships with companies like OMG, RPA, and Wayfair, along with the integration of Snowflake for data security, underscore the platform's potential impact on WBD's advertising revenue and market position.
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