Amazon And Rogers Communications Announce 2-Year Agreement For Prime Video To Become The Home Of National Monday Night NHL Games In Canada Beginning In 2024-25 Season, With Prime Monday Night Hockey
Portfolio Pulse from Benzinga Newsdesk
Amazon (NASDAQ:AMZN), Rogers Communications, and the NHL have announced a two-year agreement to exclusively stream Monday night NHL hockey games in Canada on Prime Video for the 2024/25 and 2025/26 seasons. This marks the NHL's first exclusive national broadcast package with a digital-only streaming service in Canada. The partnership aims to bring hockey to more fans across various devices, with Prime Video producing the broadcast. The deal builds on previous collaborations between Rogers, the NHL, and Amazon, including the integration of Sportsnet on Prime Video Channels and the use of Amazon Web Services for enhancing NHL content.
April 25, 2024 | 3:01 pm
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POSITIVE IMPACT
Amazon's partnership with the NHL to stream Monday night games in Canada could attract more Prime subscribers, enhancing its content offering and potentially boosting its stock in the short term.
The exclusive streaming rights for NHL games on Prime Video in Canada could significantly enhance Amazon's value proposition to current and potential Prime subscribers, leading to increased subscriptions and higher engagement. This strategic content addition is likely to be viewed positively by investors, potentially leading to a positive impact on Amazon's stock price in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
The partnership between Amazon, Rogers Communications, and the NHL to stream Monday night hockey games may have a positive impact on the Canadian market, potentially benefiting the iShares MSCI Canada ETF (EWC) by boosting investor sentiment towards Canadian tech and media sectors.
While the direct impact of this partnership on the iShares MSCI Canada ETF (EWC) might be less pronounced, the deal underscores the strength and innovation within the Canadian tech and media sectors. This could improve investor sentiment towards these sectors, potentially benefiting EWC as it includes companies from these industries. The positive news could lead to increased investor interest in the Canadian market, indirectly benefiting EWC.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50