Mattel Has Partnered With Samsung To Deliver Its First Three 24/7 Free Ad Supported Streaming Channels On Samsung TV Plus
Portfolio Pulse from Benzinga Newsdesk
Mattel, Inc. (NASDAQ:MAT) has partnered with Samsung to launch its first three 24/7 Free Ad Supported Streaming (FAST) channels on Samsung TV Plus. The channels, named Barbie and Friends, Hot Wheels Action, and Mattel Jr., will feature content from Mattel's iconic brands and are set to go live later this year. This partnership marks Mattel's first foray into the FAST streaming service, aiming to engage fans with their favorite characters and storylines through Samsung's expanding content offering.
April 25, 2024 | 1:04 pm
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POSITIVE IMPACT
Mattel's partnership with Samsung to launch three FAST channels could enhance its brand visibility and engagement, potentially leading to increased consumer interest in Mattel's products.
Launching FAST channels dedicated to Mattel's iconic brands on a widely used platform like Samsung TV Plus significantly increases Mattel's digital presence and accessibility. This strategic move is likely to attract new fans and retain existing ones, potentially boosting interest in Mattel's products and positively impacting its stock in the short term.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90
POSITIVE IMPACT
Samsung's partnership with Mattel to offer new FAST channels on Samsung TV Plus could enhance its content offering and attract more users to its streaming service.
By adding Mattel's FAST channels to its lineup, Samsung TV Plus diversifies its content offering, making the platform more appealing to families and children. This move could increase user engagement and attract advertisers, positively impacting Samsung's performance in the streaming market.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 80