Apple's Top Marketer For Vision Pro Bids Farewell After 36 Years At Cupertino Amid Demand Slump
Portfolio Pulse from Ananya Gairola
Frank Casanova, the lead marketer for Apple Inc.'s Vision Pro headset, has retired after 36 years with the company, amid a significant drop in demand for the headset. The Vision Pro, launched in early February with a base price of $3,499, has seen its shipment forecasts revised down from 700,000-800,000 units to 400,000-450,000 units for this year due to falling demand. This comes as Apple faces challenges in the Chinese market, not only with the Vision Pro but also with a 33% drop in iPhone sales in February compared to the previous year.
April 25, 2024 | 9:58 am
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Frank Casanova's retirement and the reduced shipment forecasts for the Vision Pro headset, coupled with a significant drop in iPhone sales in China, could signal short-term challenges for Apple.
Casanova's retirement and the adjustment in shipment forecasts for the Vision Pro indicate potential struggles in Apple's product marketing and sales strategy, especially in the critical Chinese market. The significant drop in iPhone sales in China further exacerbates these challenges, potentially impacting investor confidence and Apple's stock price in the short term.
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