Custom X-Men '97 Xbox Wrapped In A Comic Book, Plus Controllers Available For Limited Time
Portfolio Pulse from Franca Quarneti
Microsoft Corp. (NASDAQ:MSFT) has unveiled a custom X-Men '97 Xbox Series X and matching controllers, inspired by the Disney+ animated series by Walt Disney Co. (NYSE:DIS). This limited edition console, featuring exclusive comic artwork, is available through a sweepstakes on Xbox's X account. Fans can win the console and special X-Men '97-inspired controllers by following Xbox on X and retweeting the sweepstakes tweet.
April 24, 2024 | 7:19 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Walt Disney Co.'s collaboration with Microsoft for the X-Men '97 Xbox Series X highlights its strategic partnerships to promote its Disney+ content.
Disney's involvement in the creation of a custom X-Men '97 Xbox Series X and controllers serves as a promotional tool for its Disney+ series, potentially attracting a wider audience to its streaming platform. This partnership with Microsoft not only leverages the popularity of the X-Men franchise but also demonstrates Disney's innovative approach to marketing its content.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 70
POSITIVE IMPACT
Microsoft's launch of a custom X-Men '97 Xbox Series X and controllers, inspired by Disney's series, showcases its innovative marketing and product design.
The release of a themed Xbox Series X and controllers, especially in collaboration with a popular franchise like X-Men '97, is likely to generate significant consumer interest and positive sentiment towards Microsoft's Xbox brand. This innovative marketing strategy not only appeals to fans of the series but also to collectors, potentially boosting sales and enhancing brand loyalty.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90