Recent unusual options activity in Booking Holdings (NASDAQ:BKNG) indicates a bearish sentiment among deep-pocketed investors, with a notable division in sentiment (37% bullish, 50% bearish). The activity includes 2 puts and 6 calls with a price target range of $3510.0 to $4350.0. Current market analysis shows BKNG's stock slightly up by 0.09% at $3537.22, with a neutral RSI and an earnings announcement expected in 8 days. Analyst ratings from Wedbush and B. Riley Securities suggest a cautious but optimistic outlook with target prices of $3850 and $4400, respectively.