Lamar Advertising Company Selects Vistar Media To Power Its US Digital Out-Of-Home Billboard Network
Portfolio Pulse from Benzinga Newsdesk
Lamar Advertising Company (LAMR) has chosen Vistar Media's Cortex software to power its U.S. digital out-of-home (DOOH) billboard network, following a successful partnership in Denver. Lamar, with nearly 5,000 digital billboards offering over 5 billion weekly impressions, completed the Cortex deployment across its network in under six weeks without downtime. This move underscores Lamar's commitment to leveraging cutting-edge technology for impactful advertising and marks a significant expansion of its partnership with Vistar Media.
April 24, 2024 | 1:22 pm
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Lamar Advertising's partnership with Vistar Media to use Cortex for its DOOH network highlights its commitment to technological innovation and could enhance its advertising effectiveness.
The deployment of Vistar Media's Cortex across Lamar's extensive DOOH network is likely to enhance Lamar's advertising offerings by improving operational efficiency and ad impact. This technological upgrade, given the scale of Lamar's network and the smooth transition, could attract more advertisers seeking effective OOH solutions, potentially increasing Lamar's revenue and strengthening its market position.
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