Apple In Trouble? Tim Cook Reportedly Cuts Vision Pro Shipment Forecasts By Up To 50%, Analyst Says Demand Has 'Fallen Sharply'
Portfolio Pulse from Rounak Jain
Apple Inc. has reduced its Vision Pro shipment forecasts for 2024 to 400,000-450,000 units from an initial estimate of 700,000-800,000 units due to a sharp decline in demand, particularly in the U.S. market. This adjustment has led Apple to re-evaluate its headset business strategy, including the potential cancellation of a second-generation Vision Pro in 2025. Despite the setback, Apple plans to expand Vision Pro's availability at the WWDC in June. The news comes amid mixed reactions to the Vision Pro's launch, with concerns over privacy and surveillance contrasted by high praise from some industry leaders.
April 24, 2024 | 9:18 am
News sentiment analysis
Sort by:
Ascending
NEGATIVE IMPACT
Apple Inc. has significantly cut its shipment forecasts for the Vision Pro, indicating a major demand shortfall and a strategic reevaluation of its headset business.
The substantial reduction in shipment forecasts for the Vision Pro suggests a weaker than expected demand for this new product, which could negatively impact investor sentiment and Apple's financial performance in the short term. The news of potentially not releasing a second-generation Vision Pro further underscores the challenges facing Apple's headset business, potentially leading to a negative short-term impact on AAPL's stock price.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100