At the Benzinga Cannabis Capital Conference, experts from Ascend Wellness Holdings, Flowhub, Surfside Solutions Inc., and C3 Industries discussed improving the retail experience for marijuana consumers. They emphasized the importance of a well-balanced product menu, value points including pricing and assortment, the role of technology in enhancing customer experience, and the need for consistency across store locations. The discussion also covered the significance of focusing on core revenue-generating customers and managing information overload to improve customer engagement.