Apple Planning Soccer Broadcasting Foray With FIFA After Major League Rights Success: Report
Portfolio Pulse from Ananya Gairola
Apple Inc. is reportedly close to securing global television rights for a new FIFA World Cup-style tournament, marking its further expansion into sports broadcasting. The deal, potentially worth less than the $4 billion FIFA initially estimated, could exclusively bring the event to Apple TV+ subscribers. This follows Apple's successful acquisition of rights for Major League Soccer and Major League Baseball games, underscoring the growing trend of tech companies entering the sports broadcasting space.
April 23, 2024 | 2:24 am
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Apple's potential deal with FIFA for a new tournament's global TV rights could significantly boost its Apple TV+ offerings, attracting more subscribers and enhancing its position in sports broadcasting.
Securing the global television rights for a FIFA World Cup-style tournament would be a major coup for Apple, likely attracting a global audience and increasing the value proposition of Apple TV+ subscriptions. Given the success of its previous sports rights acquisitions, this move could further solidify Apple's presence in the competitive streaming market. However, the impact on the stock price in the short term will depend on the final terms of the deal and its reception by the market.
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