After UAW Wins Big In Tennessee, $40M Campaign Continues: 35 Car Plants Are Next
Portfolio Pulse from Anthony Noto
UAW President Shawn Fain announced the continuation of a $40M campaign to unionize autoworkers at 35 non-union U.S. plants of major automakers including Volkswagen, Mercedes-Benz, Tesla, BMW, Toyota, Nissan, and Hyundai, following a significant union victory at a Volkswagen plant in Tennessee. This win represents the union's first success in a Southern car facility owned by a foreign auto manufacturer, with a scheduled election at two Mercedes-Benz plants in Alabama next.

April 22, 2024 | 6:31 pm
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NEGATIVE IMPACT
BMW is among the automakers targeted by the UAW's unionization campaign, potentially affecting its labor relations and operational costs in the U.S.
As part of the UAW's campaign, BMW could see changes in its U.S. labor relations and an increase in operational costs if unionization efforts at its plants are successful.
CONFIDENCE 60
IMPORTANCE 65
RELEVANCE 75
NEGATIVE IMPACT
Hyundai is among the automakers targeted for unionization by the UAW, which could lead to changes in its U.S. labor costs and operational dynamics.
Hyundai's inclusion in the UAW's unionization campaign could result in increased labor costs and necessitate operational changes in the U.S., potentially affecting its market position and cost structure.
CONFIDENCE 45
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
Mercedes-Benz faces upcoming union elections at two of its Alabama plants, which could impact its labor dynamics and operational costs in the U.S.
The scheduled union elections at Mercedes-Benz's Alabama plants indicate potential changes in labor relations and costs, which could affect the company's operational efficiency and cost structure in the U.S. market.
CONFIDENCE 70
IMPORTANCE 75
RELEVANCE 85
NEGATIVE IMPACT
Nissan is targeted by the UAW for unionization, which could impact its labor relations, costs, and operational efficiency in the U.S.
Nissan's potential unionization by the UAW could lead to changes in labor relations and increased operational costs, affecting its efficiency and cost competitiveness in the U.S. market.
CONFIDENCE 50
IMPORTANCE 55
RELEVANCE 65
NEGATIVE IMPACT
Toyota is on the UAW's list for unionization, which could lead to significant changes in its labor costs and operational strategies in the U.S.
Toyota's inclusion in the UAW's unionization efforts could result in increased labor costs and necessitate adjustments in its operational strategies in the U.S., affecting its competitiveness and cost structure.
CONFIDENCE 55
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Tesla, identified as a target in UAW's campaign, could face challenges in maintaining its non-union stance, potentially impacting labor costs and company culture.
Tesla's inclusion in the UAW's unionization campaign could lead to increased labor costs and necessitate changes in company culture and operational practices if the unionization efforts are successful.
CONFIDENCE 65
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
UAW's recent victory at Volkswagen's Tennessee plant could lead to increased labor costs and operational changes for Volkswagen in the U.S.
The union victory at Volkswagen's plant may result in increased labor costs and necessitate operational adjustments to accommodate unionized workers, potentially affecting profitability and operational efficiency in the short term.
CONFIDENCE 75
IMPORTANCE 80
RELEVANCE 90