Taylor Swift's 'The Tortured Poets Department' Hits 1.6M US Sales, Sets Spotify On Fire With Over 300M Streams
Portfolio Pulse from Franca Quarneti
Taylor Swift's new album 'The Tortured Poets Department' (TTPD) has achieved record-breaking sales and streaming numbers. It sold 1.6 million units in the U.S. on its first day, including 600,000 vinyl copies. On Spotify (SPOT), TTPD garnered over 300 million streams globally on its debut day, marking the platform's biggest debut ever. Despite ongoing tensions over royalty payments, Swift has also partnered with TikTok, leveraging its vast user base to promote TTPD. Industry experts anticipate the album to surpass 2 million units in its first week, a feat only matched by Adele's '25' and NSYNC's 'No Strings Attached' since 1991.
April 22, 2024 | 5:50 pm
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NEUTRAL IMPACT
Universal Music Group NV (UMGNF) is mentioned in relation to Taylor Swift's strategic move to bring her music back to TikTok amidst tensions over royalty payments, using the platform to promote 'The Tortured Poets Department'.
Taylor Swift's decision to use TikTok for promoting her album, despite the ongoing royalty payment tensions between Universal Music Group and TikTok, indicates a strategic marketing move. However, the direct impact on UMGNF's stock is less clear, as it depends on the broader outcomes of the promotion and any potential resolution of the royalty disputes.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Spotify Technologies SA (SPOT) hosted Taylor Swift's 'The Tortured Poets Department', achieving over 300 million streams globally on its debut day, the platform's biggest debut ever.
The record-breaking debut of Taylor Swift's album on Spotify likely enhances the platform's visibility and appeal, potentially attracting more users and advertisers due to the high engagement and record-setting performance.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90