"FIFA Said To Be Close To TV Deal With Apple For New Tournament" - NY Times
Portfolio Pulse from Benzinga Newsdesk
FIFA is reportedly nearing a television deal with Apple for broadcasting a new tournament, according to the NY Times. This partnership could mark a significant move for Apple into sports broadcasting, leveraging its Apple TV platform.
April 22, 2024 | 3:58 pm
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Apple's potential deal with FIFA for a new tournament broadcast could enhance the value of its Apple TV service, attracting new subscribers and boosting engagement.
Entering into a broadcasting deal with FIFA positions Apple TV as a more attractive platform for sports enthusiasts, potentially increasing subscriber growth and engagement. This move could also enhance Apple's brand presence in the sports broadcasting domain, offering a competitive edge.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90