EXCLUSIVE: Netflix Users Ready To Cancel Memberships If Prices Are Raised
Portfolio Pulse from Chris Katje
Netflix Inc (NASDAQ:NFLX) faces potential subscriber loss or shifts to cheaper plans if prices are raised, according to a Benzinga poll. Over half of the respondents indicated they would cancel their membership if prices increase. Despite this, Netflix raised the prices of its Basic and Premium plans in the U.S. in October 2023. The company's stock has seen significant growth over the last year, trading at $549.51, up over 70%.
April 22, 2024 | 2:36 pm
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NEUTRAL IMPACT
Netflix's potential price hike could lead to subscriber loss or shifts to cheaper plans, impacting subscriber revenue. However, recent price increases and a strong stock performance indicate resilience.
The potential for subscriber loss or downgrades to cheaper plans could negatively impact Netflix's revenue in the short term. However, the company's recent price increases and the stock's strong performance over the past year suggest that Netflix may be able to manage these challenges effectively. The mixed response from consumers, with some willing to accept a small price increase, indicates a nuanced impact on the stock. The company's strategic pricing adjustments and the availability of an ad-supported tier may mitigate the risk of significant subscriber loss.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 100